Sunday, 13 December 2015

fashion going green

Anti Apathy, Juste, Sari Dress Project Junky Styling, United Nude, Terra Plana, Futerra PR


A newspaper article in May 2005 Mentions Anti-Apathy, Juste, Sari Dress Project, Junky Styling, United Nude, and Terra Plana. Their PR coins the phrase "ethical fashion" and reporting of vague ethics like hand sewing by people who would otherwise not be hand-sewing "giving them an opportunity to use traditional techniques that would otherwise be lost".

This could be one of the first bits of shared fashion PR for ethical fashion forum members by Futerra

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Forget black: fashion's going green . .
By Dimi Gaidatzi, Financial Times
Published: May 14 2005 03:00 | Last updated: May 14 2005
"...A recent proliferation of ethical labels, from mail-order catalogue People Tree to Edun " ... "Last year saw the first ethical fashion show in Paris (another has been scheduled for October), while in London, Anti-Apathy, a socio-environmental campaign group, staged a similar event in February." "Last April the first forum on ethical commerce was organised in France and Project, a magazine on "conscious style and culture", was launched."
"...Edun range that has really got people talking. The couple joined forces with Rogan Gregory of Rogan jeans"
"The UK is also proving to be a hotbed for revolution. Howies makes eco-urban clothes, Enamore offers bespoke kimono tops and duffel coats made with organic textiles, Juste has dresses made of silks from Bangladesh, and Sari makes saris donated by Indian women into couture and accessories. Junky Styling even offers to take your old wardrobe and restyle it in a workshop which only uses renewable energy. Crucially all of them offer good design with the feel-good factor."
"Buba bags, for instance, has taken care with sourcing its manufacturing in India. "There's no way you can get that type of work done anywhere else," says Euan McDonald of Buba, of the heavily embellished and embroidered accessories. McDonald has joined forces with a local NGO in India, providing employment to families in Delhi, while giving them an opportunity to use traditional techniques that would otherwise be lost."
"Unless a fair-trade product is stylish or well-made [consumers] won't buy it," says Safia Minney, founder of People Tree. Minney's company relies on the specialist skills of over 1,400 artisans from around the world to produce pieces such as halter-neck tunics embroidered with Indian beadwork.
"For Romp, a fur and leather accessories label, the key factor is sourcing: all its skins are derived from food by-products. Greg Sturmer of Romp says: "Ignorance is not to be confused with desire. People don't like what they are finding out about the production system and the materials they are being offered. This is why all Romp products are ethically manufactured and their production is fully traceable.""
"Galahad Clark, of the Clark shoe dynasty, has also joined the ethical crusade. His footwear label, United Nude, makes shoes that are "not just a disposable item" - they use simple plastics and extreme moulding to create designs. Terra Plana, another shoe brand, uses artisan constructions and natural materials, but integral to both collections is the idea of maximising energy efficiency and minimizing toxins and glues."
http://www.ft.com/…/a1063764-c387-11d9-a56d-00000e2511c8.ht…

Looking good and doing good don't always go hand in hand - we all know about sweatshops. But increasingly it seems that fashion consumers are purchasing with a conscience: they don't want their retail choices to result in fewer environmental choices farther down the eco line.

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